Macleay Valley Coast Destination Management Plan 2019-2029

Kempsey Shire Council

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SC Lennon & Associates was commissioned by Kempsey Shire Council on the NSW Mid North Coast to prepare the Macleay Valley Coast Destination Management Plan, 2019-2029.

 

The Destination Management Plan articulates the vision for the region, which is that the Macleay Valley Coast will establish itself as a premier regional visitor destination through the development of iconic natural visitor attractions, driving growth in high-yield and environmentally sustainable tourism.

 

By guiding a strategic and informed approach to growing the Macleay Valley Coast visitor economy, the Plan emphasises the design and implementation of four key ‘game-changer’ projects that may take some years to fully realise, as well as selected high-priority supportive projects that can be developed in the first two years of the Plan.

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By addressing key challenges and capitalising on opportunities to grow the Macleay Valley Coast visitor economy, the Destination Management Plan provides a framework for action to help fulfil the vision for a vibrant visitor economy.

 

The Macleay Valley Coast Destination Management Plan can be downloaded here.