Macleay Valley Coast Destination Management Plan 2019-2029
Kempsey Shire Council
SC Lennon & Associates was commissioned by Kempsey Shire Council on the NSW Mid North Coast to prepare the Macleay Valley Coast Destination Management Plan, 2019-2029.
The Destination Management Plan articulates the vision for the region, which is that the Macleay Valley Coast will establish itself as a premier regional visitor destination through the development of iconic natural visitor attractions, driving growth in high-yield and environmentally sustainable tourism.
By guiding a strategic and informed approach to growing the Macleay Valley Coast visitor economy, the Plan emphasises the design and implementation of four key ‘game-changer’ projects that may take some years to fully realise, as well as selected high-priority supportive projects that can be developed in the first two years of the Plan.
By addressing key challenges and capitalising on opportunities to grow the Macleay Valley Coast visitor economy, the Destination Management Plan provides a framework for action to help fulfil the vision for a vibrant visitor economy.
The Macleay Valley Coast Destination Management Plan can be downloaded here.