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Our People


At SC Lennon & Associates we are leaders in the field of economics, public policy, economic development, tourism, regional planning, industry research, stakeholder engagement, strategy writing and communications  Our team members include:
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Sasha Lennon, Director SC Lennon & Associates



  • Bachelor of Economics (La Trobe University) 

  • Graduate Diploma in Advanced Economics (La Trobe University)

  • Master of Journalism (Queensland University of Technology) 

  • Member Economic Development Australia

  • Australian Certified Economic Developer (ACEcD) 




  • Economic Development Strategies

  • Tourism Strategies

  • Regional Plans

  • Corporate Plans

  • Investment Attraction Strategies

  • Indigenous Economic Development Strategies

  • Workforce Planning Strategies

  • Creative Industries Strategies

  • Cost-Benefit Analysis

  • Economic Profiling & Analysis

  • Economic Impact Assessments

  • Business Case Preparation

  • Service Delivery and Organisational Reviews

  • Economic Development Policy and Program Evaluation

  • Community Development Plans

  • Grant Funding Applications

  • Grant Funding Program Reviews

  • Grant Funding Program Design

  • Stakeholder Engagement and Workshop Facilitation

  • Media and Communications

  • Policy and Program Reviews

  • Policy and Strategy Writing




Sasha Lennon holds postgraduate tertiary qualifications in economics and journalism. He is also an Australian Certified Economic Developer (ACEcD) with Economic Development Australia (EDA).


With 27 years’ experience as a consultant, Sasha is a leader in the field of economic development policy and strategy formulation, socio-economic research and analysis, investment promotion strategies, tourism strategies and destination management plans, industry strategies, workforce planning strategies, consultation, strategic planning, grant funding application writing, policy and program reviews, policy and strategy writing and communications.

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Rodger Gibbins, Associate SC Lennon & Associates





  • Graduate Diploma Economics (La Trobe University)

  • Master of Urban Planning (University of Melbourne)

  • Diploma of Applied Science (Town Planning) (R.M.I.T.)





  • Business Case Preparation

  • Feasibility Studies

  • Cost-Benefit Analyses

  • Project Evaluation and Economic Impact Analysis

  • Tourism Strategies

  • Economic Development Strategies

  • Workforce Profiling and Forecasting

  • Demographic Analysis and Forecasting

  • Land Administration (International) Policy

  • Economic and Urban Systems Modelling

  • Investment Attraction Strategies

  • Workforce Planning Strategies

  • Grant Funding Applications

  • Grant Funding Program Reviews

  • Public Policy Advisory

  • Housing Policy and Program Evaluation

  • Industry Studies

  • Employment Forecasting




Roger Gibbins has almost 30 years of consulting experience in the fields of economics, urban planning, project evaluation and impact analysis, public policy advisory, work force planning and forecasting, and land economics (international).


A planner and economist, Roger specialises in providing focused analysis and insightful policy and strategy advice. He is skilled in economic profiling, forecasting and modelling. He has project managed a number of multi-disciplinary teams dealing with complex economic, labour force, industry development and planning issues.

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Verna Gibbins, Associate SC Lennon & Associates





  • Graduate Diploma Urban Research & Policy (Swinburne University)

  • Bachelor of Arts, Recreation (Phillip Institute of Technology)




  • Research and Analysis

  • Economic Development and Tourism

  • Strategic Planning

  • Regional Planning

  • Baseline Profiling (socio-demographic analysis)
  • Quantitative and Qualitative Research Methods and Analysis

  • Stakeholder Consultation and Engagement



Verna Gibbins is an urban researcher whose areas of specialisation are social surveys, data analysis and survey fieldwork management. Verna undertakes research work for SC Lennon & Associates including literature reviews and stakeholder consultation.



Email Verna

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