
Our People
At SC Lennon & Associates we are leaders in the field of economics, public policy, economic development, tourism, regional planning, industry research, stakeholder engagement, strategy writing and communications Our team members include:
Sasha Lennon, Director SC Lennon & Associates
Qualifications
-
Bachelor of Economics (La Trobe University)
-
Graduate Diploma in Advanced Economics (La Trobe University)
-
Master of Journalism (Queensland University of Technology)
-
Member Economic Development Australia
-
Australian Certified Economic Developer (ACEcD)
Expertise
-
Economic Development Strategies
-
Tourism Strategies and Destination Management Plans
-
Regional Plans
-
Corporate Plans
-
Investment Attraction Strategies
-
Prospectus Writing
-
Indigenous Economic Development Strategies
-
Workforce Planning Strategies
-
Creative Industries Strategies
-
Cost-Benefit Analysis
-
Economic Profiling & Analysis
-
Community Baseline Studies
-
Economic Impact Assessments
-
Business Case Preparation
-
Economic Development Policy and Program Evaluation
-
Grant Funding Applications
-
Grant Funding Program Reviews and Design
-
Stakeholder Engagement and Workshop Facilitation
-
Policy and Program Reviews
-
Policy and Strategy Writing
Summary
Sasha Lennon holds postgraduate tertiary qualifications in economics and journalism. He is also an Australian Certified Economic Developer (ACEcD) with Economic Development Australia (EDA).
With 30 years’ experience as a consultant, Sasha is a leader in the field of economic development policy and strategy formulation, socio-economic research and analysis, investment promotion strategies, tourism strategies and destination management plans, industry strategies, workforce planning strategies, strategic planning, policy and program reviews, policy and strategy writing and grant funding applications.

Rodger Gibbins, Associate SC Lennon & Associates
Qualifications
-
Graduate Diploma Economics (La Trobe University)
-
Master of Urban Planning (University of Melbourne)
-
Diploma of Applied Science (Town Planning) (R.M.I.T.)
-
Accredited Gateway Reviewer, Dept. Treasury and Finance, Victoria
Expertise
-
Business Case Preparation
-
Feasibility Studies
-
Cost-Benefit Analyses
-
Project Evaluation and Economic Impact Analysis
-
Tourism Strategies
-
Economic Development Strategies
-
Workforce Profiling and Forecasting
-
Demographic Analysis and Forecasting
-
Land Administration (International) Policy
-
Economic and Urban Systems Modelling
-
Investment Attraction Strategies
-
Workforce Planning Strategies
-
Grant Funding Applications
-
Grant Funding Program Reviews
-
Public Policy Advisory
-
Housing Policy and Program Evaluation
-
Industry Studies
-
Employment Forecasting
Summary
Rodger Gibbins has 35 years of consulting experience in the fields of economics, urban planning, demographic analysis and forecasting, housing studies, project evaluation, feasibility analysis, economic impact analysis, business case preparation, public policy advisory, workforce planning and land economics (international).
A planner and economist, Rodger specialises in providing focused analysis and insightful policy and strategy advice. He is skilled in economic profiling, forecasting and modelling. He has project managed a number of multi-disciplinary teams dealing with complex economic, labour force, industry development and planning issues.

Isabell Unger, Senior Consultant SC Lennon & Associates
Qualifications
-
Bachelor of Business Administration and Economics (Leuphana University; Germany)
-
Master of Tourism, Hotel and Event Management (The University of Queensland)
Expertise
-
Tourism Plans and Strategies
-
Tourism Industry Research and Analysis
-
Quantitative and Qualitative Research Methods and Analysis
-
Market Research, Trend and Opportunity Analysis
-
Forecasting and Modelling Economic Impacts
-
Policy and Program Reviews
-
Industry Capability Building and Mentoring
-
Destination Risk and Resilience
-
Experience Development
-
Feasibility Studies
-
Business Case Preparation
-
Economic Impact Assessments
-
Funding Applications
-
Stakeholder Consultation and Engagement
-
Workshop Concept Development and Facilitation
Summary
Isabell is a consultant with over ten years’ experience who specialises in strategic planning, economic impact studies, industry capacity building, market research, stakeholder engagement, experience development, and destination risk and resilience. Isabell holds a Bachelor of Business Administration and Economics and a Master of Tourism, Hotel, and Event Management.

Verna Gibbins, Consultant SC Lennon & Associates
Qualifications
-
Graduate Diploma Urban Research & Policy (Swinburne University)
-
Bachelor of Arts, Recreation (Phillip Institute of Technology)
Expertise
-
Research and Analysis
-
Economic Development and Tourism
-
Strategic Planning
-
Regional Planning
- Baseline Profiling (socio-demographic analysis)
-
Quantitative and Qualitative Research Methods and Analysis
-
Stakeholder Consultation and Engagement
Summary
Verna Gibbins is an urban researcher whose areas of specialisation are social surveys, data analysis and survey fieldwork management. Verna undertakes research work for SC Lennon & Associates including literature reviews and stakeholder consultation.

Molly Lennon, Researcher SC Lennon & Associates
Qualifications
-
Bachelor of Journalism (in progress) (The University of Queensland)
Expertise
-
Research and Analysis
-
Literature Reviews
-
Industry Research and Analysis
-
Market Research
-
Policy and Program Reviews
-
Economic Development Strategies
-
Tourism Strategies
-
Destination Management Plans
-
Stakeholder Consultation and Engagement
Summary
Molly Lennon is a researcher who is in the process of undertaking a Bachelor of Journalism at The University of Queensland, specialising in public policy. Molly’s project work experience includes research, policy and program reviews and stakeholder consultation.